Speak as Much as the Market Can Understand
If you are not knowledgeable about the affiliate and reward system but intend to implement it, you will face problems. You need serious training, particularly if your work level is advanced. Consider the time and place requirements in implementing the system.
Years ago, we subscribed 1500 stores to the company's reward system to accept our cards. Those cards were even acceptable in Dubai and Damascus. But I was sure that those stores had not read our training manuals in that regard. They were actually members of a system they did not know anything about. Roughly half a million dollars had been spent on that project, and we had to postpone it to another time. We did not want to make the matter complicated at all, so we just asked them to give a 10% discount with the membership card. We could not train them, however.
One of the most important things in smart marketing is that you can easily get the market to perceive your methods. Speak as much as the capacity of the market's perception allows.
Follow this rule in all your marketing strategies, including contests, phone calls, events, design and promotional rewards. Training should be simple. Whatever you do in advertising should be easy to teach. Websites should be user-friendly: when common users open the page, they should be able to figure it out without spending hours on it. You should therefore remove every form of complexity from your website. This is exactly true for affiliate and reward systems, because they are somewhat complex.
If well-known brands implement these strategies, they can assist their introduction to the market and simplify market training for you. Today, affiliate and reward systems are possible to implement, provided that you follow the rules of the game and justify the customer well.
The first rule is the scoring system, which is defined based on the type of business and the target market. The important part is to know what percentage should be considered for each point. Giving points to customers is a kind of discount to them, so you have to think about the percentage of discount you will consider. These are the complexities of the system, and for the same reason you need to be aware of the product, the target market and the pricing methods, and consider all these issues.