In Event Marketing, 5% Is Informing and 95% Is Following Up
After sending the letter and presenting the matter to the audiences, one of the important principles is to follow up.
In follow-up, you need to be in contact with the corresponding individual or department. The information you present to the audience in every follow-up should not be a repetition of previous information, and you need to have something new to say.
For example, you once talk about the benefits the recipient company will gain from your event's visitors. The next time, you may introduce the participants or explain the benefits of the seminars you hold. For example, you tell them that you have a department named media relations. You maintain that no matter how much they spend, they won't be able to find all the options in one place and promote themselves. Still, because of these media platforms, it is possible for them to gain recognition for their business. Each time, formulate the information and do the follow-up from a different angle.
The offer you give must be pertinent to the audience's work setting. Don't say the same thing to multiple individuals.
Preparing the groundwork, organized letters and information all show how professional you are. When audiences realize that you and your event's services can be beneficial to them, your chance of success in follow-ups and getting the right results will increase.
In marketing, 5% of the job is to inform the right individual, and 95% of the job is to follow up on it.
If your customers feel that you are a professional expert in your job, they will trust you. In addition to building trust, you must make them believe that you are bringing them benefits and advantages. The stronger customers believe in you, the deeper their trust of gaining benefits becomes, and they will pay more attention to what you present to them.
Be organized in keeping the letters and sending them to avoid errors in postage. For instance, you should avoid sending the letter for the 2015 event instead of the letter for the 2017 event! Also, don't send the invitation for sponsoring instead of the invitation for the officials. Be quite careful and remember that you must name the files differently for each category when you prepare different letters.