Quality of Engagement Matters More Than Followers
When we talk about social media, the most important matter is analyzing your own and your competitors' performance on social media. People usually either don’t do this part of the job or refuse to take it seriously, and eventually, they offer their own personal insights, bias as analysis.
In the modern world, there are numerous applications and tools for analysis. You are not omniscient, so, you must adopt these tools.
Facebook offers you many tools to find out what percent of audiences have been engaged with your contents. Some tools also analyze your page if you pay a monthly and yearly membership fee.
In 2016, we advertised an event in Facebook and it resulted in the attendance of thousands of people in the event. Next year, we spent more money, but not even a tenth of that number of audiences attended the event through Facebook. At first glance, I thought all the money we spent was for nothing, but before I finished my line of thought, I changed my mind and wondered that maybe I was wrong and the advertisement of that year had been more effective. And actually, it was the case. In attracting audiences, quality is much more important than quantity. The number of followers doesn’t matter. What matters is that what percent of them are engaged with our activities. This fact can be elaborately clear using analytics applications.