Online Advertising and the Landing Page
Before becoming an online business, any business can enter the online world through advertisement. To do so, you can use social media; you can also use the advertising section of some companies such as Google and its partners such as CNN and BBC.
Google is the most important and right environment for advertising any business.
The online advertising strategy is based on where the customer is going to see you. When the customer notices you on the first page of Google, at best, only 10% of people will be attracted to your site and the resting 90% will be lost.
Create a landing page for each ad so the customer can be directed straight to the page in question by clicking on the ad's link. You may have tens of landing pages.
The landing page design must be consistent with your ad and product. For example, let's say it's near the New Year, and in the same theme, you advertise a product which suits mothers. This ad must have the hue and color of Norouz, and fit mothers' tastes. In general, the design and coloring of the landing page must be pertinent to your ad's topic. The audiences don’t become your customers by simply viewing the first page of your site, but they may become your customers if they visit the landing page.