Know Your Three Groups of Customers Before Going Online
To transform into an online business, you first need to know your target market and identify the potential customers of your services and products.
By gathering information on your customers, conduct the web design and provide the contents of your online presence according to your audiences' characteristics.
Notice that we are talking about a business in which you have been already involved.
Therefore, you have a general estimation of your customers' characteristics.
In an already launched business with its own customers, the target market is classified into three categories:
First, people who are currently customers of the business
Second, the possible customers with potential to be absorbed
Third, people who are not potential customers but it's possible to absorb them through special methods When you’re getting to know the target market, be aware of what these three groups of customers need. Make a list of needs for all the three groups and consider them in your web design and content providing.
While these three groups may have common needs, their demands greatly differ from each other. However, you need to make a separate list of needs for each group because the strategy to absorb them is different. In particular, you need to look for special plans for the third group to absorb them.