Strategy: Hold Your Event Where and When Your Competitors Do
One of the strategies to success is to hold the event exactly at the same time as your competitors’ or other similar events are held. You can use this trick about the venue, as well.
A while ago, the largest auto show was about to start in Germany. We also intended to hold an event for automobile manufacturers. We decided to rent a place in the venue, but we couldn’t reach an agreement. By the way, we didn’t have enough autonomy there. Eventually, we rented a place in a hotel near the venue and held our event. This trick helped a lot with branding and absorbing the audience.
The auto show’s visitors also visited our event. Another strategy is to hold the event in a venue where a well-known company has held an event there before you because the place is familiar for the audience. You can hold your event at the same time and in the same place where your competitor has held an event, but it can happen only if the venue owner allows you to rent it.
I went to Las Vegas to arrange a beauty and health fair there, and I intended to rent a venue in which the largest beauty fair in the world is held. Interestingly enough, I persuaded the owners to let me hold the fair in the same place and a different time. Certainly, the entire beauty and health market are familiar with that hotel and have had a positive experience there.