Three Groups of Participants and How to Prioritize Sponsors
Participants are one of the most important income sources of any event. Three different groups can be participants in your event:
First, companies which field of work is directly related to the event topic. For instance, if you establish a food fair, the first group of your audiences is companies that work in food industries and are suitable for being absorbed as sponsors, exhibitors, and ad customers.
Second, companies which can be providers of services and products to the visitors and participants of your event. Companies that offer products or services to the participants in a food fair are an example.
Third, companies which can be your event’s sponsors. Sponsors can be involved in any field but their target market is usually close to the event’s target market. In the example of a food fair, a brand of home appliances can be the sponsor because the target market for home appliances includes families who are also the audiences of a food fair.
The following are three groups of companies which can be the event sponsor:
Companies which are your main target to be absorbed as sponsors.
Companies which you somewhat hope to collaborate with.
Companies which you don’t go after unless you have to.
Send exclusive emails to the first group and post to them interesting text, photo, and video contents that are related to the event. For example, ask the recipients for their opinion on the video you send them. Spend more time on this group and follow them one by one or even personally. Sometimes a major customer from the first group can generate a large amount of income for your event on their own. Spend less time on the second group, and invest the least on the third group.