Planning a Press Conference: Topic, Time, Place and Cost
Conferences held for political officials or conferences held before and after sports matches are examples of a press conference.
The topic of a press conference must have news value so the media would embrace it.
Sometimes, a press release has so much news values that it can be presented in form of a press conference instead of being offered in style of a newsletter.
Press conference is one of the effective means in marketing, and in other words, it is a special and live type of press release.
You can hold a press conference depending on type and demand of your business.
You can hold a press conference next to holding events such as an opening ceremony for a company's branch office or introduction of new products.
Some companies consider press conference a permanent event on its own and hold a press conference once in a while.
Determine what day of the week, in which month and what time of the day you will hold your press conference.
In holding a conference, consider certain issues such as national holidays of a country and a geographical area's public holidays.
If the primary media platforms in your contact list are busy on certain days of a week, identify these days and set a date when it would be possible for the media representatives to attend the conference.
Consider a suitable place with required resources for holding your press conference.
Consider a place which would be suitable for comings and goings of media activists. For example, if you are holding a press conference in a quite remote factory, you should consider transportation services for comings and goings.
Preferably, consider the site of your company for holding the press conference, unless you lack the required resources and space at your disposal. In this case, consider a place where easy access and parking spaces are available.
The invitation method, the presentable place to hold the event, refreshments and items of such all depend on the budget you consider for this course of action. Therefore, determine your budget for holding a press conference and formulate your plan accordingly.