Press Release Basics: Choose News, Stay Consistent, Follow Up
Every once in a while, and in accordance with what is happening in your business which has gained news value, prepare a press release.
The objective of a press release is to inform others about your business.
Your considered subject for preparing a press release must have some news values to get noticed in the media.
Your press release can be related to a new product or service, or it can be about the implemented changes in your business. A press release can generally be about opening a new store or a new line of production or introducing a new product, or it can be about changes in the management of the company or a variation in the combination of shareholders. A press release topic can be information regarding an interesting event or compelling financial issues in the company.
Holding events or attending events by your company has news value. You can use it in preparing a press release.
Send the press release you have prepared for the contact list of media you have created.
If your press release is technical, send it to the media which suit your intended objective or distribution range.
Sometimes, you drag media after you by sending a press release and they ask you for interviews. Hence, the contact list of your media-related individuals becomes updated and more completed.
If your press release is supposed to be released during a certain time span, specify the time when you want it published. For example, write down on the top of your press release that it needs to be released as soon as possible or on a specific day.
Put the logo and information of your company in the press release and write it in the letterhead of the company.
Your intention is to be recognized by media. Therefore, maintain the harmony. If you send your press release today using a certain design and a certain color and change these design and color the next time you send your press release, that medium will not recognize you anymore. You must be consistent with what you are using.
If the letterhead, coloring, and logo are consistent, they will be embedded in the audience's mind, and they will publish your press release as they remember the previous cooperation and trust.
When you send a piece of news to a medium, follow up on the process, but don’t expect something to happen immediately. By following up, you realize who has received the content you have sent to the medium, and then, you can follow the right path based on a plan.
In the follow-up process, use minimum words in the least amount of time.