Objectives, Target Markets and a Contact List You Never Shorten
In your media contact list, in front of each medium write down one of your objectives they cover. If your table can't indicate this point, your job is not conducted smartly. Preparing a smart media contact list distinguishes your media relations and makes it smart and it eventually becomes your media roadmap.
Assign an exclusive code to each of your media relations objectives. Use these codes in the media guideline that you have prepared.
Write down in one single page all your business objectives regarding media relations so you can see in one look with what objectives you intend to establish relations with them.
As a business, define a set of objectives for media relations by taking a smart perspective, and put in the head of those goals the objective of communicating with the target market.
To improve your media guideline table, define your target market thoroughly and in a more detailed manner. Your business may have various target markets. If you have a categorized target market in your business plan, differentiate and break down this target market even more, and instead of assigning a code to each target market, divide that target market into five markets and assign them five separate codes.
The more differentiated your media target market, the more organized your job for media relations. For example, your customers are three categories of food companies, food factories, and poultry farms. When you prepare the contact list of media, you know based on the code of your target market that what weekly helps you to achieve hypothetical objectives of 4, 6, and 8. Using this method, you will be ahead of the curve in establishing relationship both financially and temporally. More importantly, your chances for success will substantially increase.
Enter in your media table any media contact method you got. For example, you may know two reporters in an economic newspaper. Enter in this table the information of anyone with whom you have contact. Write down such individual’s name and information along with their personal email addresses and phone numbers in front of the medium related to them. In addition, write down these individuals' job titles. For example, write down if they are reporters, photographers, etc.
No one should be removed from your media contact list. Remove the information of people from your contact list only on one condition: their death.