Tricks and Gifts That Draw Visitors to Your Booth
Use attraction tricks to absorb visitors to your booth. In one of the events, I used two male and female mannequins that had their bodies painted and the company slogan written on them. This method was a tool that both attracted the audience and made a concept in the audience’s mind when moving towards them. In an event in Las Vegas, an individual was displayed in the form of a Greek soldier in the same old clothes in the booth and it reflected the culture of that country. In another event, Chinese ladies had worn their traditional clothes. These tricks were not associated with the business introduced in those booths, but they helped to attract the audience to a great extent. In commercial events, you need to observe more precise rules. Creating attractiveness is not bad, but you should use the right methods for that purpose.
If you are a large company, be precise in choosing the method of attracting visitors because the mistakes of a big company can be definitely more destructive compared to the mistakes of a small company.
Choose promotional gifts such as pens, bags, mugs, and a variety of other practical gifts to help your branding. It should not be a gift that may be thrown away on the way home and the money you spent is wasted. Many people come to the event only to receive gifts; therefore, think of a plan to take the advantage you desire by giving gifts. Some gifts are also specialized and are prepared according to the needs of the audience. In one event, I saw a laser flashlight that worked like a meter and measured distances. The audience of that business will always use such a device.
You can prepare bags containing business cards, catalogs, gifts, and other items that you intend to present to visitors, and give them to the audience. In this case, the audience spends time talking to you instead of collecting these items and causing the booth to become crowded. On the other hand, when a bag with the logo of your company moves around in the event, your brand is inadvertently being promoted. Recently we participated in an event with one of my brands called Dr. Advertise and we had a regular booth. However, even large and costly booths could not be as successful in branding as we were, because everyone in the event was traveling with bags having our brand on.