Talking to Visitors: Key Phrases, Respect and Training
The combination of sentences that each person chooses to start the conversation depends on three things:
The strategy of the company;
The individual features of the person;
The nature of the audience.
I took part in an event which was about holding the wedding ceremony. The visitors were the future brides accompanied by their mothers. There, we had to use appropriate words and sentences to attract the audience. Because of the methods we used, our booth was one of the most crowded ones. We had a few key phrases that we used to attract visitors, and after they entered the booth, we persuaded them to take the time to listen to our talk.
Men cannot easily say admiring sentences about young women, especially young women who are about to get married. By stating these things, the audience may think you have a different intention and stay away from you. Thus, we started the discussion by praising the mothers or older ladies. These are all subtleties of communicating with people. Therefore, observing politeness and respecting the culture of the people is one of the principles of communication.
Pay attention to two points to attract the audience when expressing your ideas:
The first is key phrases to attract customers to the booth, which can be a simple greeting and may vary depending on the audience.
The second is the points that are stated after the customer enters the booth.
Booth operators should stay at a reasonable distance from visitors so that they do not have to say attractive sentences or discount plans out loudly.
Those who are in charge of the booth should be able to answer visitors’ questions to get the best results from your attendance at the event. If the audience finds the booth attendant to be an ignorant person, the negotiation will be fruitless. The personality and capability of individuals to convey information will determine whether the audience takes them seriously. This is less common in public events, but in specialized events, the booth operators must be able to provide expert explanations about the product. This means they must be knowledgeable about the product.
Hold training sessions for the people who are unfamiliar with the activity in the event. Before the event, arrange the necessary training for the booth operators. Prepare a text in advance so that everyone can express it according to his/ her gender, age, and appearance.