Choosing Booth Operators: Who Should Stand in Your Booth
Looking at your booth, the visitors will find two things;
One is your booth design; beautiful design can attract the audience, but you may not have enough budget to design and provide information about the company at the lowest cost.
Second, the people in your booth; booth operators can attract customers with their appropriate communications. They should respectfully invite visitors to a conversation or, invite them to the booth under a pretext. During the time at the booth, the exhibitors must act exactly in accordance with the protocols defined for that position.
Before attending a business event, decide on the people who will cooperate with the company to participate in that event. Consider filters to select the right people. An exhibitor is a person who has a character suitable to the event.
If you use friends and acquaintances to attend the booth due to lack of budget to hire professionals, you have to practice with them, otherwise, because of lack of training and experience, you will not take advantage of your presence in the event and will miss the opportunity.
Being stylish is a fundamental principle. This principle must be seriously considered when you are attending a business event. Booth operators must be neatly and professionally dressed. Dressing up, wearing suits or other clothes or uniforms, for example, depend on the type of event and the business field. In smaller booths, the outfit type becomes more visible and the importance of fashion is doubled.
The rhetorical technique of the booth operators is another important factor in selecting them. The following factors should be present:
The booth operators should enjoy a good expression. The operators must speak clearly and fluently and the expression should not be incomprehensible.
Listen patiently to the audience and treat them respectfully.
A pretty face is important; however, a person who does not have a beautiful face is not necessarily unable to attract the audience. What matters is to speak well and to use short sentences.
Their tone of voice should be such that annoys other colleagues or other booth operators. The voice should be pleasant and smooth.