Joint Customer Clubs: Win-Win Rewards
Joint customer clubs are seen frequently these days. They have become an interesting option because they both create direct consumption and bring mutual benefits. So, such club is an item which should be considered as a part of business marketing plan. Sometimes, several companies that offer joint incentive plans launch a joint customer club. For example, you see places in airports where logos of several companies can be seen and customers of all those companies are accepted, or, say, several airlines have launched a customer club together.
Currently, big hotels in the world have established a customer club together. Many credit cards companies in the world also have gone the same way. A while ago, I was watching TV in a hotel room in LA when I stumbled upon an incentive plan; a mobile operator was announcing that those who buy SIM card of that company can use Netflix services for free.
If Netflix also advertises for the mobile operator, then it’s the same concept of joint customer club. This type of customer club is increasing day by day. For example, a telecommunication company with regular customers starts a joint customer club with a widely used chain store. You constantly use your cell phone. You also buy things from a chain store.
Using this joint method, you can use the cell phone line and at the same time, you buy from the store which has a contract with your phone operator. When a joint customer club is going to be established, companies’ sizes must be in proportion to each other. In this method, a win-win mutual relation is created, and both sides benefit from each other’s customers.
For example, you can benefit from hundreds of companies using a cash gift card. In the joint discount method, each company’s amount of gift is decided based on mutual agreement. The prime cost of products is different among companies. Each company offers certain services and products based on its own calculation and in return for certain points.