Incentives, Free Products, Coupons and Gifts
Offer the incentive plan in accordance with your target market, which includes the event's visitors and participants. Present it using an appropriate reason at an appropriate time. For example, celebrating the hundredth event you hold, offer a 10% discount on booth rents, or offer a special discount to participants who make a booth rent agreement 6 months before the event. The incentive plan must be in line with accomplishing a goal. If you launch a new service, you can offer it free the first time. Free items may not impose any significant prime cost, but when given out as gifts they become more valuable. An incentive plan assists in making waves.
Employ joint incentive plans. If you're not a famous brand, promote yourself through collaborating with well-known brands. Build a group with event venues and printing offices and offer discounts to customers who receive services from the group. This collaboration is common in wedding ceremonies: the organizer, the venue, film recording, a hair salon, a flower shop and a confectionery build a group together.
Give out gifts to visitors in a fair. People like free stuff. Even in B2B they prefer to receive a free product. It is better to be relevant to the event's topic; in a plant fair, give out small packs of fertilizer.
Coupons have still maintained their efficiency. Offer a 10 or 20% discount coupon. Customize coupons for the target market; the coupon for participants must differ from the one for visitors. Consider an expiration date, which makes customers use it sooner, before your next event.
Promotional gifts are effective but highly costly. Buy a limited number. Choose practical gifts such as mugs, pens and key chains, more expensive ones for participants and sponsors, and relevant to the event; a T-shirt is a good gift for concerts but is not well received in conferences. If the gift is not usable and interesting, it will be thrown away.