What McDonald's Coffee Cup Labels Teach
After identifying all loyalty reward programs and evaluating the conditions of your own business, you must carefully choose loyalty reward programs that you can efficiently use in your business. You must also choose which programs can be offered to customers and based on which program you intend to proceed. Several programs might be in concordance with your conditions. Presently, there are applications that make it possible for you to combine several models of loyalty programs.
Write down these implementable programs in detail. The important question is, what type of products or services can you consider for customers to make them dependent? Keep this in mind that you eventually need to make smart moves in terms of business and everything must be cost-effective for you. Therefore, formulate a strategy and design a roadmap accordingly. Application cannot offer you counseling.
You need counseling or expert group to realize what type of reward program is suitable for your business. You may reach this conclusion that your intended method is not mathematically conclusive and it will face issues during implementation. You can use quite simple methods to resolve such concerns. I have always admired McDonald’s marketing methods because they apply modern ways to generate more sales and they are way ahead of others in this industry.
This company has considered various points in designing its coffee cup. There is a label on every cup; you take out the label and stick it on a card. McDonald’s will give you a free cup of coffee when there are seven labels on the card. You may have bought seven $1 cups of coffee, but you ask for a 5-dollar cup of coffee as your reward.
The salesperson will give it to you without any question. McDonald’s is aware that a customer is looking for more profit and benefits when he/she buys a product. For that reason, they may ask for the more expensive product but the company still obliges because they know using this method makes their customers dependent. Therefore, wherever they are, customers go to McDonald’s to drink coffee.
McDonald’s Company is able to pull such marketing technique because of the values and benefits they offer their customers. You can also select a proper method according to size of your business.