Instant Rewards and Customer Club Membership
Instant reward system: instant reward is another benefit that can be considered for a customer in exchange for points of making purchases from you. In this method, offer free-of-charge products to customers in return for every purchase they make. For example, when you make a purchase from a NIVEA Brand shop, they also give you a bag as a gift.
Salespersons are trained to give a gift to customers right there when the purchase reaches a certain amount. Sometimes, providing this gift reduces the sales profit or the resultant profit may become insignificant or even zero. However, using such method, a brand can find its place in the market and maintain it. Besides, the production cost will be reduced due to higher production volume.
Membership of buyers in customer club: providing membership of customer club for customers is another method. By creating such club, you can offer some prizes and exclusive benefits to the members based on a given level of points in exchange for their purchases. Examples regarding types of loyalty rewards for members of customer club Entertainment offer: it’s one of the best options as loyalty reward; gifts such as concert, cinema and theatre tickets.
These gifts always have a positive influence, especially on customer club members who have reached a high tier of membership (VIP). You can offer such tickets to your customer club members as free of charge or discounted items. In one of our organizations, we used to show a movie for the members of our customer club every month without charges and almost a thousand people would usually come around to watch the movie.
E-books: e-books and downloadable items are other interesting gifts to offer. You can collaborate with online shops and as a gift, give a link of downloading free books to customers who make purchases from you. Celebrity’s signature: another way to reward customers for their loyalty is to close a contract with a celebrity and send your gifts to your customers with signature and handwriting of that celebrity.
By doing so, you are sending a unique gift to the members of your customer club. Holding events: you can hold special events for the members of your customer club to give them exclusive gifts. For example, you can hold cooking workshops for people who have bought kitchen appliances and make membership in the customer club a necessary condition for attending these workshops.