Conventional vs Modern Referral Methods
In the conventional method of sales, customers who have used your products and services and are satisfied with the results are one of the groups who attract new customers for you. These customers persuade others, including their relatives, friends and acquaintances to use your products and they, in fact, bring in new customers for you. In the past, there was no such expectation of receiving awards in exchange for referring customers, but some business owners who were smarter than others considered cash or non-cash gifts for this service provided by customers.
On the other hand, since these customers didn’t expect to receive a gift and they were introducing a product to others simply because they were satisfied with it, receiving a gift made them surprised and pleased, therefore willing to refer more people to the business or the seller who had just rewarded them for their efforts. This is because this favor of the business owner would forever stick in their mind, prompting them to do more for the business owner.
In marketing, provide your services beyond the customer’s expectation, don’t settle for making a customer satisfied but try and make them happy. The conventional method still has the potential to increase sales; as you still see, it’s written at the end of business correspondences or bills that, “If you are happy with our products and services, please recommend us to your friends and others you may know.” It means they use any opportunity to attract customers. Professional brokers who earn their revenue through referral are the second group who refer new customers to you using the conventional method.