Collaborate with Other Events and Sponsor Each Other
One of the event marketing methods is to collaborate with other events. This method is currently common in the world.
Each event's organizers attend the other event and advertise their own. For example, the Singapore International Jewelry Expo is advertised in the Hong Kong Jewelry & Gem Fair. Based on a mutual agreement, both events' organizers can share their permanent customers. This is done in the form of combined offers or attending each other's events. The other method is for each event's organizers to sell the other event's offer packages. Sometimes buying booths at one event doesn't reduce customers at the other, because, say, the location of their target market differs.
One of the methods of gaining recognition and promoting yourself in the target market is the financial sponsorship of other events pertinent to yours. For example, you are the holder of an event regarding construction materials, and you attend as a financial sponsor in an event regarding architects. This can be done in two ways. Like any other sponsor, you pay money to the event. Or you make an agreement with the event holder so that you two can be sponsors for each other's events without paying anything, because you have common benefits and audiences.