Prepare an Event Presentation in Two Versions
Prepare a presentation of your event. Use the information you have already gathered in your tables, set up a suitable presentation, and use it in various places. Send the presentation file to companies and organizations which can be your audiences. Make two versions of this file: a brief version in 4-5 pages, and a detailed version in 20-50 pages. The detailed version must be complete. The other company's needs must be identified, and adequate information must be available on meeting these needs through your event.
Through the presentation file, you convey this message to the target company: "our event can be a good choice to meet your needs". Instead of self-flattery and trashing the competitor, talk about a list of what the target company needs and how to resolve them.
If necessary, you can use a special yet unique promotion which is more influential: prepare an exclusive presentation for the corresponding company. For example, an introduction presentation for sponsors must differ from a letter to a private company. Define the general structure of your company's promotion in the presentation, but don't limit it to a standard; customize it depending on the type of customers.
Prepare posters and flyers of your event which represent it. Make a pamphlet exclusively for your event and put in it the invitation letter, the event's presentation and flyer, in addition to your visiting card. Give this pamphlet to your targeted individuals.
Ambient advertising includes billboards and posters and stickers on buses and other public transportation. Consider your target market and audiences' location. For instance, if a company is going to be your financial sponsor and pay you 2 million dollars, to show off your capability you can rent the advertising billboard in front of the company.