Four Benefits of Working with Associations and Unions
You deal with associations and unions both as visitors and as participants. Make a list, on Excel or any other program, of all the unions, associations, governmental organizations, and companies whose work is pertinent to your event's topic, with their details, and categorize them. Put similar items into one category, and divide your list into primary and secondary titles as much as possible.
Collaborating with unions, associations, and governmental organizations seemingly does not directly pay off for you. You may occasionally offer them certain privileges such as discount cards that are costly. However, the costs you pay will be returned to you just as with all other marketing expenses. The advantages include the following.
Becoming a figurative sponsor. No money is given to you and you're not financially sponsored. You may even have to pay for it, but in exchange you use the reputation of the organization in your event's favor. For example, you agree with an importers association to insert their name in the event's poster and introduction. Adding the name and logo of such organizations boosts the event's credibility.
Widespread notification. Most of these organizations have exclusive media and notification networks. A public medium may have millions of audiences, but less than 1% of them may care; the audiences of a technical association's journal may be 1000 people at best, but all of them are your target market.
Absorbing visitors and participants. Make an offer to unions to pay them a certain fee in exchange for every participant who attends on their behalf. This is one of the most useful marketing tools, named affiliate marketing.
Increasing sales. Tell a grocery sales syndicate that you sell the fair's booths to its members with a 15% discount, or offer a 10% discount on items purchased at the event for members of an association.