Why a Business Name Needs a Single Spelling
If a name can be spelled differently, you should worry about the possibility of branding for such name. For instance, a company name was “Rumi”. In addition to having good ideas, this company operated in tourism industry and also met all the standards. The problem is that some words are written with varying spelling forms in English. There is the same problem with the word Rumi: Rumi… Roumi...
Roomi; it can be written with oo, o, and ou and this will not favor branding of such name. Competitors with the same title but a different spelling may endeavor to influence your target market. On the other hand, those who wish to find you on the Internet will run into problems and your business will hurt intensely, especially if your business is online.
If you like and insist on choosing such a name, it is better you buy the Internet domains with different forms of spelling for that name.
Some people register a name that has already been registered with a misspelling. This is 100 percent wrong and not appealing at all.
Using the abbreviations inc or corp following the company name is no problem, but this type of naming is not good for the business name and will hinder your progress in the future.
A suitable name for a business has the following conditions: It is pronounced well.
It has the least spelling and writing problems. It is memorable.