Is Your Business Name Easy to Remember and Pronounce?
One of the essential points to consider in evaluating a business name is how long or easy can customers/people remember that name (name durability). It was mentioned that the business name could be used as the company name as well. The business name is highly important, because you aim to make it (a brand) popular. Now in this step, among the remaining names that you listed in Table 8 (the screened suggested names), identify the names that you think are most memorable.
Identify the names that are less likely to be remembered and those that people will not remember at all. For that aim, each name can be rated from 0 to 100.
Check whether the suggested name is pronounced differently or not. By now, you should have probably whittled down the list down your list to not more than ten names or less from hundred of names you started with. Ask your friends and acquaintances about these names once more and see which one is top-rated. Ask your friends to pronounce the names with the highest scores.
This way, you will find out which names can be correctly pronounced by everyone. Keep the easy-to-read names on the list of top scores, and give lower scores to the rest.