Embassies, Rival Venues and International Customers
Embassies are great customers because they don't have any financial issue and they need to hold various events during the year. One of the common events for embassies is their country's national day, but they also have other events and need a place to hold them. Many venue owners don't look after the customer's needs, even though it is quite a simple task. By identifying their needs, you can offer them a package and announce which of their events can be held in which of your venues. In fact, you give them a clear and practical offer to meet their needs. Customers check various websites and catalogs, but they accept the offer which has directly addressed their needs.
Venues which lack your resources can refer their customers to you and gain some benefits. While they are in fact your competitors, it is always possible for them to be your customers. Many hotels don't have the required resources to hold an event. These hotels can be your potential partners, and the benefit from this arrangement is mutual.
You should also always take international customers seriously. Your location certainly interests many people. If your venue is comfortable and the price is reasonable, you would surely get some people showing interest. There is no way you would own a venue and no company in the world would show interest in working in your location. However, it is possible that they don't know you or that they don't risk holding their events there.