Set Several Goals, and Break Them into Small Ones
There is no successful business in the world without a business plan. An essential aspect of a business plan is the marketing plan, and the important part of formulating such a plan is to set a series of goals.
Always define several goals. By doing so, you avoid putting all your eggs in one basket. Also, you avoid being limited to a single goal which would turn your entire plan into a fruitless one if you don't achieve it.
Define small goals that will eventually lead to accomplishment of the big goal. By achieving every small goal, you gain a portion of success, and the evaluation of the process is facilitated, too. Small goals are daily, weekly, and monthly goals. At the end of the day, week, and month, evaluate how much you have achieved of your set goals. Also, measure how far you have gone in accomplishing the big goals you set for yourself.
If you didn't achieve any of the interim goals, look for the drawbacks in your marketing plan and fix them.