The Risk of Building Your Income on Platforms You Don't Own
Nowadays, social networks such as Instagram are viewed more frequently, but they all suffer a serious drawback: they don't belong to you. You need to draw all visitors to your own website. For any kind of reason, Instagram may suspend your page if they believe you violated their terms of service. The same goes for other social networks. In that case, your source of making money would be gone all of a sudden and there's no way for you to take back your page. Therefore, it's extremely risky to invest in these networks.
One of the simplest ways is to use a link and direct the audience from YouTube to your website for watching videos. In that case, your audience will still watch the video after YouTube is closed. Another method is to post a part of your content on Instagram and direct the viewer to your website to read more. You can, say, announce the names of prize winners on your website. This will make the audience visit the website.
We had a page in Google AdSense with tens of dollars in it. Google shut down the page based on an article in its contract, and there was no way for us to take the page back. They had also terminated our YouTube account. Someone had claimed the music used in the account was under copyright and they just deactivated that account. We had hundreds of videos made by ourselves in there. On many occasions, there's no warning or notice either. While it's possible for three out of ten videos you have posted to be violations of terms of service, the whole account becomes immediately suspended. You don't get a chance to defend yourself, while you have spent a great deal of time and cost to develop that account.
You win if you use social networks as a short-term tool. It's like when you have rented an office for a year: you shouldn't spend enormous costs on interior design or on introducing your place to customers.