Attend Events and Create Your Own Exclusive Content
Track down what events are being held all over the country related to your business and in the realm of your target market, and attend them. Visiting events costs nothing for you; only some of them require a very small entrance fee, but events are one of the best places for advertising and introducing your business.
Check whether the visitors, exhibitors, or organizers of an event are a part of your target market. It's possible for all these three groups to be part of your target market. Don't spend time on any kind of event. Choose one which gives you access to your target market. Choose events with small entrance fees and introduce yourself to the exhibitors, visitors and organizers. Attending events is a low or even no budget method.
Consider attending events as a weekly and monthly marketing tool, and after starting your business and getting involved in social media, take it as a permanent task.
You can also provide your own exclusive content by attending events. Take pictures and videos with your phone and post them on your website and social media pages. While the news related to the fairs will get published at some point, nobody has provided your pictures and videos except you. As simple as that, you can provide your exclusive content and use the event professionally as a no or low budget tool for providing content and introducing your business.
Visiting and meeting a group of people from the same trade guild is a part of events. This networking is a very effective method. In most events related to networks of people, there is a chance for you to talk about your business, hand out your visiting card and perform the one-minute presentation.