The 20-80 Principle for Social Media
Nowadays, social media are a part of people's everyday life. They are free to use and their policy is to increase users. The more users they get, the more money they make through other methods. Use social media for advertisement as much as possible. Identify the major social media in your target market, which you have already identified in your business plan and marketing plan. Open a page in all major social media such as Facebook, Twitter, LinkedIn, Pinterest and Instagram.
Use your social media page for business; otherwise the audience won't take it seriously and will consider it a side job. Try to create a serious and professional face and structure of your business so others take you seriously as well. Have an active role in any way possible. Keep your account active.
Follow the 20-80 principle. Don't spend more than 20% of your advertisement on introducing yourself directly, and give an indirect introduction in 80% of it. Talk about yourself 20% of the time and talk about topics related and close to you 80% of the time. Share content related or close to the topics of your business. You don't have to advertise directly. If you keep advertising your business, you will lose followers, and there will be only some users left who superficially like posts without following the content.
There are several tools in social media and almost all of them are free. Get to know these tools using manuals or YouTube. Learn how to analyze feedback. There are numerous analysis tools, such as the geographical location of your audiences and the amount of time they have spent viewing your content. Provide new and diverse content, but when you get positive feedback on a piece of content, definitely continue offering it while improving it.