A Social Media Lesson: 10,000 Visitors Versus 1,000
Devise a serious social media marketing strategy along with your mobile marketing strategy. Facebook and Instagram are the priorities of users, and Twitter has a great number of fans in North America. You should know that these media are constantly changing. Facebook is changing every week! The first step in social media marketing is acquiring knowledge about them, to know what they do; and the next step is to follow them. That you may hear from a friend and a neighbor that Facebook is good is not sufficient; you need to know its tools and work with them.
I apply social media largely for advertising work. Last year, I used social media to inform people about one of my events. I spent more money, but the year before last, ten thousand people had attended, while last year one thousand people did. When we analyzed, we found that the number of target market audiences was higher among this one thousand people compared to that ten thousand. Therefore, do not be deceived by the number of people attracted. We must analyze; Facebook has good tools for this and describes people's behavior.
Suppose that men use your product and you want to check whether men use that social network in the city you are concerned with. You may find that men in your target age range do not know how to work with the Internet, let alone connect to Facebook; therefore, you should define your strategy differently.
Do not think of YouTube as a normal website. The appeal of advertising there is that it allows you to define your target market with filters such as geographic area and the age of viewers. You can determine that only people within five kilometers of you are allowed to see your films, so you do not waste your money. Submit a page on the concerned social network with a name that fits your company, on the very first day of your activity, so that no one else can register it.