Giveaways: Free Samples Create Regular Buyers
Offering a giveaway to the customer depends on the type of your business. Sometimes the giveaway is part of the discount or a separate product. For instance, attempt to offer gifts to visitors in an exhibition. People like giveaways. Even in B2B, where other businesses and companies are your customers, they prefer to receive giveaways from you.
You had better offer a giveaway that is related to your business. If you do something in the field of catering, for example, you can offer one of the desserts for free, or offer your new dessert to those who buy food to introduce it.
Starbucks is one of the most important chain restaurants. Once they offered those present in the restaurant their new drinks or cakes for free; those who were not there would love to come and get their portions and, in the long run, buy from them.
McDonald's also offers free coffee for twenty consecutive days when a new coffee is going to be introduced to the market. No one is ever asked if they received free coffee before, and people can go to the end of the line as many times as they wish and get free coffee again and again. This is because they want people to get used to the new coffee's taste and stabilize the McDonald's brand in their minds.
Those who receive the giveaways may become regular buyers later.