Set Realistic Goals: The Casco Whiteboard and My Own Dreams
The most important question you need to answer when developing a marketing plan is your marketing goal. When you specify a goal at the beginning of the process, program changes will be minimized. Set goals based on your abilities and capabilities. Determine realistic and achievable goals; avoid things such as "I will become Apple at the end of this program!" A goal is realistic if it is set based on the available facilities and conditions. When you deceive yourself and cut ties with reality, you close all the doors on yourself from the beginning.
Set your goals based on realities rather than aspirations. However, a plan must also be defined for wishes, and then you make the wish come true by achieving different goals. Set flexible goals, and determine a deadline.
There is a chain store called Casco that offers wholesale only, and you have to become a member to buy. Once I went there and saw a whiteboard in front of the cashier with the goals of the day written on it; for example, to sell gold membership to 100 people, regular membership to 500 people, business membership to 1000 people. As customers passed in front of the cashier, she reduced the figures. They might not have reached the predetermined goal, but goal setting is important, and they set goals for each day. The reasons they did not reach the aim will be identified; perhaps there was a special event that day.
In smart marketing, we look forward, but analyze the past. Step by step, we define small goals and evaluate ourselves along the way.
I am a dreamer and I have achieved all my dreams in life. Even the name of my first company is "Royasazan". But I took this dream step by step and designed plans to achieve my goals, and for each step I had a plan.