Harmony Creates Waves at the Lowest Cost
Harmony means all parts of the marketing plan are coordinated from beginning to end. One of the most important features of every program is the harmony that can create waves. When analyzing successful people's behavior, you may find that the reason for their success is the wave created. For example, the reason for some famous comedians' success is that they create new terms and popularize them among the audience and use the wave created by it. When catchphrases are the talk of the town, people are subconsciously promoting that program or comedian.
In smart marketing, seek to create waves at the lowest cost in the target market. Harmony is one of the tools of wave-making. A successful example is McDonald's. McDonald's makes every effort to create waves to be able to maintain its status in any situation. This chain restaurant wins the concession of the Monopoly game and encourages people to play this game in its restaurants. Monopoly is a game that many used to know and follow and, like ludo, it could be found in every home. McDonald's used the characters of the game to create a wave and set gifts for it. Now, wherever you associate with McDonald's, you can see the name "Monopoly" written in the decor and menus.
If you have many shops, you can create waves by having harmonious decorations, showcases, flyers and TV commercials. It is similar to KFC branches, a prominent brand whose advertisements are the same on the walls, buses, and billboards.
In your marketing plan, try to use advertising methods that are associated and coordinated with each other.