Company Size and Marketing Goals: Sales or Branding?
Writing a marketing plan for a five or ten-person company is different from writing one for a company with 100000 employees. When you write a program, consider your situation with a realistic view. The marketing plan must be commensurate not only with the actual size of the business but also with the marketing budget. By smart marketing, we mean budgeting smartly based on the company size.
If you are a small company, sometimes you can use trial and error. But if you are a big company, you have to be more careful. A single mistake by these companies can create a destructive wave, and a series of unpleasant events may follow like dominoes. With a few big mistakes in advertising, Volkswagen Group, for example, reduced its sales and faced billions of dollars of fines. Applying bad strategies in large companies is similar to falling from a skyscraper. In small companies, it is like falling from the first floor.
Is your goal sales or branding or both? If sales are important, you need to design a plan that can at least cover the sales cost; sometimes, however, it is worth spending a lot of money on branding for a year or two. Branding would aid in more sales, and sales are also effective in branding.
We implemented a project for a company in Dubai that cost 1.5 million dirhams, but could only get one million dirhams from the sale; however, it was an extremely successful project since our branding goal was really prosperous in that regard.